Business and Life

Although it may seem we have been neglecting things of late that is far from the truth. Business and life has continued all be it a little quieter due to changes within the family that have slowed down some of our more ambitious plans, we are still working hard and will be posting increased updates and launching our creative director JamesC’s website very soon having secured a new domain tailored to his working plans.

We are very much on top of the work we have and arranging some very important meetings that will lead to a series of collaborations within the film and commercial sphere and JamesC will be working closely with the Sons of Adonis line on ad campaigns with other new elements being discussed for the future of the brand, in the meantime we are working with JamesC on the ad campaign for the range and in particular the sample kit that we will be blogging about soon.

There is also a real push with artist Stewart Nicol Soutar on the commercial that will see our team and in particular JamesC, working on ad campaigns and additional merchandising projects that have been discussed for the new year.

In summary, there is so much more to the business that we are building slowly and this is giving JamesC in particular, a much needed boost after the last few months where the focus and energy has been inward rather than outward.

Stay tuned for further updates and news.

Soutar Fine Art: Inspiration and Appreciation

Inspiration comes in many forms when you work in media, from the walk to work to the art on our walls, there is always something that catches your attention and as a collector of art, our creative director takes inspiration from the work and many stories of the talented Stewart Nicol Soutar, a fine artist with an extensive back catalogue of work and anecdotes that we wanted to share.

Stewart Nicol Soutar has a creative background that has seen him teach, work on sets with a wide range of TV shows and creating advertising blocks while working on what has been dubbed neo surrealist abstract work that captivates the imagination and sold to critical acclaim in the European and American markets where his work features in the finest galleries and homes.

His newest venture takes some of his iconic work and puts them in limited edition format encapsulating his stellar art and varied collection into a series of beautiful framed images that can be placed in your home as an accent piece or in a work environment as a conversation piece.

*Corporate art collections are now common and can elevate your space from a standard office to a comfortable gallery atmosphere with minimal effort.

Personally we are going to be negotiating with Stewart about hiring pieces that will be used for editorials and film and possibly even adding to our collection of original art work because we appreciate the value of having these stunning images as both art and inspiration.

To learn more about the artist or to purchase work see:

Soutar Fine Art Website.

Frustrations Within Casting

Being an actor or working in the creative arts has always been something of a passion led career path with many feeling they cannot get a foot in the door thanks in part to the ability to gain parts, an agent, or that elusive and somewhat necessary profile with the #1 casting directory. This has come to a head now and people are feeling pushed out with the system being called elitist, we at the lost creatives wanted to share some insights and options that are gaining ground and opening doors to people with a few added options that even at the lowest budgets, can make the dream become a reality with strategic work and a little planning.

As regular readers will know, we advocate for indie film and the creative talent behind it from the cast to the crew with our own allegiances being openly stated.

We are happy to endorse creative and commercial avenues of filmmaking with companies such as New Village Video and HOD TV being two of our favoured routes,

*It is worth noting that HOD TV has parameters that you need to match to get through their vetting process, we have this in a document and will share with those who require it through email.

In casting terms, it is not quite as simple, there are certain sites and companies that have all but cornered the market and are seen as the gold standard, this however, has been changing slowly and we want to talk about 2 of those options and are open to hearing from new services that may appear or alternative options at any time.

vShowcards: a game changing paid for service with a dedicated team who not only help and support their members with advice, but a multi-faceted company that takes on actors and crew giving them a manageable route to showcase themselves and promote their skills to multiple audiences and welcome new and established talent because the site was built by actors, there is more understanding of the challenges out there.

Casting Callback: a free at point of use service for the UK, I personally checked out the layout and actors pages to see how it works and I am impressed, the company ethos is simple, they want to the creative arts to be open to all backgrounds making it one of the best of the free services for its open platform and honest approach to the industry.

With just these 2 options under your belt, it offers up scope in particular to new entrants, and with the media market slowly getting back on its feet with global financial concerns, it shows that no matter what your background, no matter your financial status as an actor or filmmaker, there is a means to promote and market yourself and fortunately, in this content hungry age, platforms available to sell your work.

Lost Creatives will be using these platforms both for casting and for promotion over the next year and focusing on opportunities outside the mainstream with digital TV and film being our goal and of course, supporting creatives across the spectrum with the blog being open to those who need support to promote their projects.

We will be talking in our next blog about commercial avenues for short films and touching on team building for projects with small budget.

Monsteer Artistry Brings Their Vision To The Stage

One of the best places to earn your craft as an actor, director, or crew has always been the stage, and Monsteer Artistry has taken this notion and run with their new play “The Feeling” which debuts at the Union Theater London on the 8th of September.

“A solid comedic piece about relationships, alcohol, and betrayals. the technical team has been working hard on the play alongside a stellar cast to create a play that is already getting attention from across the scene.”

We will be talking about the story, the work behind it, and of course the various elements of the setup (with a full show review coming soon). Combining the talents of the backstage with a fantastically written story by Monsteer Artistry’s own Kyra Jessica Willis, The Lost creative team is solidly behind this show and happy to be talking about the show, the process, and of course the hard graft it takes to make a play happen.

To learn more about the show or Monsteer Artistry see:

The Feeling” Union Theatre.

Monsteer Artistry.

The House of iKons Meets Liberte International Digital Agency

As we move closer to September and The International Sensation that is The House of iKons show, it is interesting and worthy of note that they are collaborating with Liberte International Digital Agency to create a whole host of digital avenues for their creative talent that will change the landscape of fashion.

With familiar faces sponsoring the event such as The Fashion Life Tour, and Girl Meets Brush who both bring something unique to the table and offer up their own skills and talents, it is the introduction of the Liberte International Digital Agency that has really grabbed peoples attention.

Focused on management and creation in the digital realm from virtual shows to digital currency, the Liberte International team has garnered notice and a stream of celebrity clients from across the spectrum, combining this with The House of iKons, a show that is in the top 6 international independent fashion events, no small feat and testament to the team, the sponsors and the business savvy of founder Savita Kaye, this collaboration opens up a wide array of digital doors for creative talent in design and other elements of the industry to expand into the metaverse.

Liberte International Digital Agency will be part of the networking and exhibition opening of the House of the iKons show (click here for more details on the lineup for the show), For further information on The House of iKons or Liberte International Digital Agency see:

The House of iKons Website.

The House of iKons Tickets.

Liberte International Digital Agency Website.

Creating a Story and Building the Brand

When Lost Creatives was first started it was about a journey and finding a path, in that time we have covered a wide range of people’s stories and given a voice to some amazing filmmakers who have helped bring our creative narrative as well as their own, to the public domain.

Over the next few months we plan to add to the stories in a more visual sense, with so much of our work having to be held due to publication terms, it will be fun to finally be able to showcase the work that has been done in the background by our creative director and head of makeup JamesC. Some new portfolio pieces are being finalized with the JamesC portfolio site (frustratingly) taken longer than planned we will be reverting back and reworking the current site with the new content and bringing in a much more cohesive workflow across the sites we already have with the additions of showcasing his work as a photographer into the bargain.

When it comes to production, there is some light at the end of a long tunnel, we have chosen two TV shows to produce along with two short films that we will use as entry back into the market, and with our work with some Amazingly talented filmmakers when it comes to cost, we have been able to work the angles and find additional avenues of marketing, sales, and of course open up our team to different potential projects outside of horror and thriller.

Naturally, we will be working with vshowcards who have been fantastic and are rapidly gaining ground in the production realm and have even got Bollywood on their side which is an amazing coup for the team.

In the next few weeks, we will be making a return to social media with the Lost Creatives and Lost Agency Instagram being updated with new work and some experimental shots we have been playing around with as part of a planned concept.

More news and updates on The Lost coming soon.

Making No Mercy a Boxing Odyssey

When it comes to indie film the process can be arduous and full of obstacles but the outcome is worth every step. Tackling not just acting but producing, directing, and more we talk to Louis Findlay about his latest film No Mercy, a film about the darker side of boxing, taking the gloves off and looking at it from a different angle.

Filming a project on this scale is a big undertaking, what have been some of the challenges you have faced in the process and how did you overcome them?

The biggest challenge for this project was money. I must have spent around £2,000+ on the project which is all I could really afford. Most of it was my own money and then the rest was via GoFundMe. The way I overcame potential challenges prior to filming was by writing locations I knew I had access to and casting friends I had worked with before. Then it was literally asking a LOT of favors from everyone else. One challenge I wasn’t prepared for was COVID. We literally had the training montage to film which is one of the most important scenes in any boxing movie,  so we couldn’t wrap it till we shot that but no one knew how long lockdown would last.  I felt about pulling the plug on this project so many times when the going got tough, but I just had to fight my way through it (no pun intended) 

The style of the film is very close to the docudrama or docusoap style, do you think that will change how people will look at the film and the people involved?  

Yeah, I hope so. The main focus was about making these characters feel real and forget people are actually playing these parts. I wanted to show this working-class family who are incredibly close, who have had their ups and downs and a fair share of family drama but at the end of the day, you can relate and fall in love with them.  I wanted it to feel natural and I think the visual style really helps to sell that. THAT and the fact everyone just bossed their roles. 

What was the motivation for this project in particular the look at boxing and the behind the gloves side of the business?

 My dad used to box back in the day, not professional but had a few bouts. He tried getting me to do it as a kid but I felt bad hitting people in the face. I have fond memories of his Mike Tyson VHS tapes on the shelf (which eventually made their way to the loft.  Dad and I watched them a few times when I was a kid and I thought it was pretty cool but had no interest in pursuing it other than working the bag and pads in the gym as I got older. 

But I think what makes any boxing film great is the story outside the ring, I think southpaw is a great example of that because he’s fighting for his daughter, not about being champ.  For my film, I wanted to focus on the darker side of boxing which is reflected in some of the dialogue and the way the promoter goes about business. I took a lot of inspiration from DareDevil, between a prize-fighting father and a son who looks up to him, but behind the scenes the promoter is dodgy. I also threw a lot of personal stuff from my childhood into the project too. 

There have been many who have taken the step over the line from actor to director/producer and worked both sides of the camera. Do you think this is something you will continue between acting jobs as a means to not only showcase your own concepts but to create opportunities for others in the creative fields?  

Absolutely, 100%. I had no idea how to get into the acting business when I left school so I started making my own films. In essence, I’ve learned other skills along the way by doing that such as writing and learning how a camera works.  But I’m very much a person who can’t sit still, I don’t wait for the grass to grow and if no one is going to give me the roles I want then I’ll go out and get them myself. I could’ve been waiting years for a role like this and it may have never come my way.  I think it’s so important for actors to make their own work and if I can help others out along the way and offer opportunities in front or behind the camera then that’s what I’ll continue to do! 

 What is next for you and your team? Do you have any projects in the works that you can tell us about?

 Yes, I’ve got a micro shortcoming very soon that we shot on the sky in Trafalgar, a short film called RoadKill that I had hoped to turn into a feature and a drama coming very soon which is about a man confronting someone from his past revisiting some disturbing memories. I have also just written two new features. 

What advice would you offer to someone starting their journey as a filmmaker and actor?

As I said, don’t wait for the grass to grow. It is so easy to make a film nowadays, we all have a camera in our pocket so just write something and film it.  Find like-minded people who can help you and if you’re really nice to people they’ll go out of their way for you. If you don’t ask, you don’t get - simple! 

*I would like to add a huge thank you to everyone involve and in particular Marcus O’Brien, Brandon Bailey, Dan brooks, Richie lamb, Gerard, and Keith Scott.

To learn more about the film or the team see:

No Mercy Trailer.

No Mercy Facebook.

No Mercy Twitter.

No Mercy IMDB.

Strategically Lost

As we come closer to the final launch of our additional sites, Lost Agency, and Lost Stills, which will be used to manage and market the team with our commercial-based projects both stills and print, being organized around the Lost Concept.

Staying within the film and TV project base we will also be working on some more fashion-oriented images with possible fashion films into the bargain, *focusing on the behind-the-scenes elements of our creative shoots which in turn will give us some footage to be used as showreel material and marketing fodder.

We will also be continuing our Q and A blogs in support of the indie scene and looking at different elements of filmmaking and giving voice to campaigns, fundraisers, and individual talents.

Over the next few weeks, we will be finalizing and putting out the new work with a full and comprehensive business plan being polished to meet the new standards within the industry.

Stay tuned for more updates from the lost team.

Tackling The JamesC Website

We have been talking (via Twitter) about taking down our creative director JamesC’s website and completely overhauling it with a mix of his work from previous shoots, and of course new editorials mixed with additional TV/character-based concepts. That is now in motion and for the next two weeks, we will be doing the wrap-up work with a view to having a profile with vShowcards that will be central to his marketing as a makeup artist.

Taking this step has been really scary, as you can imagine, but it was a necessary move that we felt was long overdue, and with so many changes in motion to the market overall, we did this with a view to the long-term goals of the Lost Creatives and it will give a more focused and cohesive look to his work. With this in mind, we are debating adding a further 3 sites to the Lost portfolio making the overall theme of our work more cohesive and taking much of our business internally which will give us a stronger control over the imaging, marketing, and projects we tackle.

For those interested in keeping up with the news and updates JamesC will continue writing for our blogs and is still on Twitter. The new site is mostly complete and will be focused solely on his artistry work, while The Lost Creatives expands with him at the helm we will be working on the development of TV projects, short films for festival entry, and photo projects, to name but a few of our plans.

House of iKons February 2021 A Strategic Win For Fashion

In the current climate of uncertainty, it is truly gratifying to know that fashion is finding a way and carving a new path that will showcase talent, bring the world of iKonic design to not just their established audience but a wider and more diverse range of people thanks to the savvy collaborations of Savita Kaye and the new media partner Rising Fashion, which will see The House of iKons go multiplatform including Amazon and Youtube to name but two of the places you will be able to find the show in its current form as a digital platform for design and innovation.

House of iKons become an official Associate to the International Art Fashion Council and is now on Wiki Video as one of the Top Six Brands World Wide changing the face of fashion with its innovative diversity and range of creatives globally.

Taking a new and innovative stance on showcasing fashion, the savvy and respected House of iKons team has brought the intimacy of a show and added a more personal element of behind the scenes with the designers that is changing how we view the industry and opening the door to a more inclusive and certainly private aspect that was the preserve of documentary footage and rarely offered this level of access to the world of fashion.

With pre-production already in motion for shows into 2022, there is a definite sense that fashion is here to stay and that iKonic design will always find a way to showcase in a fashion film form that is innovative and has caught the attention and support of Girl Meets Brush, The Fashion Life Tour, Zarya Azadi.

With featured designers including:

1. Sigrun

2. Joan’s Bridal Couture

3. Simi Sandhu

4. Be Unique Be You

5. Model’s Wardrobe

6. N8 by Nathan Vandevelde

7. Yade Couture

8. Korn Taylor

9. G.Seven Feat Yildizstoffe

10. Inci Hakbilen

11. Ethinicroyals

12. Post Code Fashion

13. Eye on Fashion

14. Atelier by Khosh

15. Bahar Yasin Studios

16. Dis is Me Couture

17. a la Mode

18. Love Collection by Emily & Anna

19. Jugger Onate for Jil & Jug Dallas

Scheduled to be released across a wide range of platforms on the 27th of February The House of iKons is The Show of the season and its continued work in the arena of fashion has opened doors to a whole new world of talent.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.